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Nov 022015

runners-373099_640Achieving Your Goals – The A.I.M. Approach

by Shaun Brassfield-Thorpe


Effective goal setting means defining specific aims and targets that are

1) (with time and effort) actually Attainable

2) Clearly Identified

3) In some way Measurable

Think of this as AIM –

Attainable – Identified – Measurable

– and ask yourself if your goal meets these criteria?

For example, being able to run for 50 miles, or to run a half-marathon in 2hrs 30 mins are examples of effective, clearly defined goals.

I) They are attainable if you practice long enough and hard enough.

II) They are clearly identified not simply a vague desire to improve.

III) They can be measured allowing you to know if you are improving, if you are getting closer to achieving your goal, and/or when you have achieved/surpassed Image7the goal.

Examples of poorly defined – and thus less effective – goals would be things like “getting fitter” (How will you determine if you are fitter?) or “running faster” (At what speed and under what conditions? For how long? Over what distance?) – etc. These are poorly defined and thus ineffective goals – they do not allow for an easy way to measure progress or define success in achieving the goal.

Defining goals is the most important first step.

Having defined your goals, training can then be planned by determining what you need to do in training in order to achieve your goals.

Having clear goals then also helps keep you motivated and focused during training.

Effective goal setting usually means the goal should contain a measurable element.

Running a specific distance is something that can be measured.

Deadlift - photo 2Lifting a specific weight is something that can be measured.

Achieving a specific speed or time is something that can be measured.

If a goal itself is measurable this means that progress towards a goal can also be measured.

If you wish to be able to run 26 miles and at present you can manage to run 10 miles, then if in training you develop the ability to run 15 miles you are improving and moving closer to achieving your goal.

Having a poorly defined goal does not allow easily measurable and quantifiable progress; if your goal was to “run further” would being able to run 15 miles mean you have already achieved your goal, or that you still have a long way to go? How far is far?Is you current performance a small improvement or a huge improvement?

Clearly defining your goals allows suitable training to be chosen and it allows you to measure your progress (and thus tell if the training is working).


William Olympic Torch 2012

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Jan 252012


The latest issue (#4) of the new FREE ultra-running e-magazine NORDIC ULTRA is now out. Read it below.

This issue features 2 articles from the team here at ULTRAfitnessTraining.com

William Sichel gives an overview of the Monaco “No Finish Line” 8-Day Race – William was the 2011 winner, setting a new 8-Day course record and becoming the first person ever to run over 1000km at the event.

Shaun Brassfield-Thorpe has provided another in depth article on training, this time he discusses stretching, flexibility and stiffness in relation to ultra-running.

– And lots more inside!

You can read NORDIC ULTRA #4 below (click to read)

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Jan 132012

One of our current UFT clients, US ultra-runner Jarred Busen, has published an article on Quantity Vs. Quality in training based on some of our advice. Read it on his blog here


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Nov 272011

An archive article/interview in which William discusses various aspects on ultra-running


The record-breaking ultramarathon runner William Sichel reveals his inspiring achievements
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Nov 202011

In part 7 William talks about his in-race nutrition, using freeze-dried food and supplements during races, and how he copes with eating while running

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Nov 202011

In part 6 William talks about tackling 2 multi-day races in the same year and why he takes part in so few races.

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Nov 192011

William talks about the history of 6-day races and why Monaco has an 8-day race

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Nov 182011

In part 4 William talks about returning to compete in Monaco and running in his 2nd multi-day this year.

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Nov 172011

ULTRAfitnessTraining.com offers a range of Personal Training Services including designing individual Training Plans & Programmes and providing on-going Training Advice & Support.

We work with everyone from beginners and those trying to get fit through to elite level athletes.

Please feel free to get in touch on


Part 3

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Nov 172011

Before he left for Monaco, William recorded some short interviews in which he talks about various aspects of the 8-Day race. In part one William discusses the course and the effect of the large numbers of runners taking part during some periods of the race.

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